Furthermore, the "Dream 100" strategy (targeting the lists of people who already have your customers) works brilliantly for B2B. But for a $20 Etsy seller? You can't send a "high-value analysis" to a craft blogger. The strategy fractures at the low price point.
Before you can attract a single lead, Hormozi argues you need a "Grand Slam Offer"—a value proposition so compelling that it creates its own demand. He breaks down the psychology of why people buy using his , a powerful framework to maximize the perceived worth of your offer:
: Reaching out to people you already know (your contacts). Instead of direct pitching, Hormozi suggests asking if they know anyone who would benefit from your offer. alex hormozi 100m leads pdf
To maximize your results, focus on mastering just of the Core Four channels until it consistently generates leads before attempting to expand into all of them simultaneously.
Tell a relatable narrative or share data that builds trust. Furthermore, the "Dream 100" strategy (targeting the lists
By implementing these strategies, you create a business that generates leads on demand.
Hormozi suggests spending 1 hour per day on direct outreach. The strategy fractures at the low price point
Evaluate where your last 100 customers came from. Double down on the channel that works best.
So, stop searching for the leak. Start looking for the lead.