Ben Settle - Email Players 1 - 15 Jun 2026

You cannot write entertaining emails if you present yourself as a flawless corporate entity. These issues break down how to lean into your flaws, your quirks, and your daily life grievances (like bad customer service or annoying neighbors) to build a relatable persona.

One of the most valuable skills taught in this block of issues is the "bridge." This is the exact sentence or paragraph where a random story connects to the sales pitch. Settle provides templates and mental exercises to help writers link completely unrelated topics (e.g., how walking a dog relates to high-ticket consulting sales) smoothly and effortlessly. Phase 3: Monetization & List Psychology (Issues 11–15)

is a legendary figure in direct-response marketing. He is famous for pioneering a specific style of email copy. This style treats daily emails as infotainment. His premium newsletter, Email Players , is highly sought after by marketers. The early issues, specifically Email Players 1 through 15 , form the foundational bedrock of his entire methodology.

For more details or to see Ben's current daily tips, you can visit the official Email Players website or Ben Settle's blog . Ben Settle - Email Players 1 - 15

The newsletter aims to teach you how to write emails that people are eagerly waiting for and buying from.

Unlike many marketers who push elaborate funnels and expensive software, Settle favors simple, plain-text emails. He believes that lowly, text-based messages can generate more sales than fancy, image-heavy campaigns.

"The tester is someone who constantly experiments and tests new strategies," Ben said. "They're always trying new subject lines, CTAs, and email copy to see what works best. They're data-driven and always optimizing." You cannot write entertaining emails if you present

While Ben Settle's style is intentionally abrasive and certainly not for the faint of heart, the core psychological triggers he weaponized in those first 15 issues remain completely evergreen. In a world increasingly saturated by generic, AI-generated corporate copy, the raw, human, and wildly entertaining strategies of Email Players are more valuable than ever.

Subscribers to the "Email Players" model have reported significant financial results. For instance, Settle has shared anecdotes about turning a troll’s attacks into a campaign that generated . The methods taught are designed to produce immediate, measurable results in terms of open rates, click-throughs, and revenue.

What makes Settle distinctive is his uncompromising, no-nonsense approach. He is known for his provocative style, unapologetic self-promotion, and disdain for conventional thinking. He sends a daily email to his list—a practice he has maintained for well over a decade—and believes that regular, personality-driven communication is the key to building a loyal, buying audience. It was in this context that he launched the Email Players newsletter, a product that has become his primary vehicle for teaching his email marketing methodology. Settle provides templates and mental exercises to help

Issues 10 and 11 act as a masterclass on taking a completely unrelated topic (e.g., watching a horror movie or eating a bad sandwich) and bridging it seamlessly into a pitch for your software, coaching program, or e-book. 4. Advanced Monetization and List Hygiene (Issues 12–15)

Borrowed from old-time radio shows and modern television cliffhangers, the concept of open loops is heavily emphasized in the first year of the newsletter. By planting a unanswered question or a mysterious tease at the end of an email, you guarantee a high open rate for the next day's message. 4. Stealth Selling and Invisible Hooks

The Email Players newsletter is a monthly, physical, paper-based newsletter aimed at entrepreneurs who want to make more sales by emailing their list. Unlike modern digital "content marketing," Settle advocates for "Pro-Email" marketing—a methodology that focuses on high-frequency, entertaining, and highly persuasive daily emails.

The "Email Players" series by Ben Settle offers a unique insight into the strategies and tactics used by successful email marketers. Through in-depth interviews, Ben shares the experiences, successes, and failures of his guests, providing valuable lessons for marketers looking to improve their email game.