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: Film short, insightful videos sharing your professional perspective to build trust and high engagement far quicker than text. 🛠️ Part 2: Building a Career IN Social Media
If your content is lazy, angry, or empty, you will go bankrupt. If your content is intentional, helpful, and authentic, you will build enough wealth to buy a career beyond your resume.
Confidential, proprietary, or unreleased company information. Highly polarizing or aggressive political commentary. Evidence of unprofessional behavior or substance use. The "Billboard Test"
The next morning, Leo called her into his office. “Great news,” he said. “A venture capital firm saw your work with Jax. They want to interview you for a role. Chief Ethics Officer of a new AI content moderation startup.” OnlyFans.Lena.The.Plug.with.Emily.Willis.XXX.72...
Lena started her online presence on Snapchat and Instagram before launching her YouTube channel in 2016. Her content, a mix of fitness tutorials, lifestyle vlogs, and candid discussions about sex and relationships, quickly gained a following.
: Search your name online every few months to see what public content appears.
Implement strict boundaries between your private life and public professional persona. Utilize robust privacy settings on personal accounts (like Facebook or private Instagram profiles) and assume that anything you post online can eventually be seen by a boss or client. Content to Avoid Entirely : Film short, insightful videos sharing your professional
Before hitting publish on any post, image, or comment, apply the billboard test. Ask yourself: Would I be comfortable seeing this content displayed on a massive billboard outside my current or future employer's office? If the answer is no, do not post it. Conclusion: Driving Career Longevity
Different social media platforms serve distinct purposes in your career ecosystem. To maximize your impact, tailor your content to the specific audience of each network.
For most of human history, a "career" was a linear path—school, job, retirement. Your reputation was local, contained to the office and the neighborhood. Today, your reputation is global, and it is updated in real-time. Confidential, proprietary, or unreleased company information
: Keep your language simple and casual—social media is a conversation, not a lecture. Provide Immediate Value
In 2024 and beyond, your is your reputation. You don't need to be an "influencer" to reap the rewards; you just need to be consistent and authentic . Treat your social media content as a portfolio of your thoughts, and you'll find that career doors start opening on their own.
: Interact thoughtfully with industry leaders by commenting on their posts and sharing their insights. This increases your visibility to key players in your field.











