Entrepreneurship Development Sangeeta Sharma Pdf Verified -
The second edition significantly expands on the first with the introduction of three new chapters, bringing the total page count to 292. While the complete official table of contents for the 2nd edition is not publicly listed in the search results, the new chapters focus on the most relevant contemporary topics:
(Associate Professor, University of Delhi) Publisher PHI Learning Private Limited Target Audience B.A., BBA, B.Com, and MBA students Primary Focus
Verified versions of this material generally aim to equip readers with: entrepreneurship development sangeeta sharma pdf verified
is an authoritative academic textbook published by PHI Learning that systematically explores the foundational basics of business creation and the prevailing entrepreneurial climate in India. Designed primarily for university students pursuing B.A. and BBA courses, this widely sought-after text acts as a comprehensive roadmap for transforming innovative, raw concepts into commercially viable, sustainable startups.
This phase focuses on creating interest and developing the entrepreneurial mindset. It involves awareness campaigns, identification of inherent entrepreneurial traits, and education regarding market opportunities. The second edition significantly expands on the first
Entrepreneurship development is a multi-faceted discipline requiring psychological readiness, strategic planning, and structural support. The framework popularized by Sangeeta Sharma offers a clear, actionable roadmap for educators, policymakers, and aspiring business leaders alike. By mastering these phases—from initial motivation to navigating institutional frameworks—founders can significantly increase their chances of building sustainable, impactful enterprises.
Use Cases — Who Should Read It
is widely recognized as one of the most authoritative textbooks for students, educators, and training motivators across India. Published by PHI Learning , this text serves as a core syllabus guide for B.A., B.Com, BBA, and MBA programs. It bridges the gap between academic theory and practical business execution.
Published by PHI Learning Private Limited in 2016 (ISBN: 978-81-203-5270-4). This edition consists of 215 pages and is widely available in university libraries across India. and BBA courses, this widely sought-after text acts
| Chapter No. | Chapter Title | | :--- | :--- | | | Entrepreneurship—Concept and Relevance | | 2 | Entrepreneurial Functions, Challenges and Rewards | | 3 | Understanding Business Environment, Creativity, Innovation and Value Creation | | 4 | Entrepreneurial Motivation and Behaviour | | 5 | Entrepreneurship Development Programmes | | 6 | Establishing a Small Enterprise | | 7 | Growth of Entrepreneurial Venture | | 8 | Family-owned Business—Issues and Challenges | | 9 | Rural Entrepreneurship |