Hormozi introduces the concept of the . This is an offer that stands alone, eliminates price competition, and forces prospects to judge your service based on value rather than cost. When you use a Grand Slam Offer, you achieve three things:
Clearly define the specific result the customer is buying.
Access the material on your phone, tablet, or e-reader anywhere.
Instead of lowering your price, increase perceived value by adding bonuses. The psychology is simple: people perceive the same product as higher quality when it's priced higher. Discounting signals desperation and devalues your brand.
He flips this logic. If you create an offer so valuable that the customer feels they are getting an unfair advantage by buying it, selling becomes effortless. He calls this the
: Digital versions typically range from ~$1.00 to ~$15.00 depending on the retailer and current promotions. $100M Offers by Alex Hormozi (Summary) — Greg Faxon