Limitations and caveats
If Rufus alone does not solve the USB freeze issue on your specific motherboard, you can manually inject the USB 3.0 drivers using Microsoft's Deployment Image Servicing and Management (DISM) tool, which is built into Windows 10 and 11.
Ensure your base Windows 7 ISO is valid and not corrupted. Limitations and caveats If Rufus alone does not
What is the exact you are trying to install Windows 7 on?
According to official documentation, Intel issued a security advisory () and permanently removed the USB 3.0 Creator Utility from distribution. Intel USB 3.0 Driver For Windows 7 (32-bit and 64-bit) According to official documentation, Intel issued a security
: Modern motherboards route all physical ports through the xHCI controller, rendering physical USB 2.0 physical fallback slots non-functional without a driver. What Was the Intel USB 3.0 Creator Utility?
: A similar utility that can inject both USB 3.0 and NVMe drivers into Windows 7 installation media Level1Techs Forums ASUS EZ Installer : A similar utility that can inject both USB 3
For users who want precise control over their installation media, NTLite is a powerful graphical interface tool used to modify Windows deployment images. C620 USB 3.0 2008R2 driver - Intel Community
Recommended alternatives and best practice