Utilizing pop culture, personal grievances, and bizarre analogies to keep open rates high.
In these foundational issues, Settle outlines how to transform an inbox from an intrusion into a destination. The goal is to make your emails the most entertaining part of your subscriber's day. When your audience looks forward to reading your messages, your open rates remain high, your unsubscribe rates become self-cleansing, and your sales resistance drops significantly. Deconstructing the Anatomy of a Ben Settle Email
Stop ending your emails with one P.S. Use three:
Are you looking to to your own business, or are you reviewing the course material ?
For digital marketers, copywriters, and e-commerce business owners, the keyword phrase refers to the highly sought-after initial arc of this training—specifically, the foundational strategies spanning issues 1 through 15. Because Ben Settle's Email Players Newsletter operates on a strict physical-delivery, anti-archive model, these early issues hold legendary status among direct-response marketers. ben settle email players 1 15 new
At the time of its launch, a monthly subscription to "Email Players" cost $97.00. The newsletter's value is derived from its practical, no-fluff advice on copywriting and marketing strategies. A subscription to "Email Players" provides ongoing access to this exclusive content. Ben Settle has stated that an opt-in on his website provides the first issue as a free PDF, which is a strong indicator of the perceived value of the newsletter's content.
At the absolute core of his philosophy is his premium print-only newsletter, . For the new generation of digital entrepreneurs looking to build a fiercely loyal, profit-producing subscriber base, studying Ben Settle's Email Players Issues 1 through 15 represents a foundational masterclass in "infotainment" copywriting.
Ben Settle is a direct-response copywriter and entrepreneur who has made a career out of doing the opposite of what most marketing "gurus" advise. His philosophy is built on a simple, three-step business model he often repeats: "1. Build list 2. Mail daily forever to it 3. Put buyers on a buyers list, and sell them something else". This "slacker-friendly" approach prioritizes consistent action over complicated funnels. He is known for his unfiltered, polarizing style, which has drawn comparisons to President Andrew Jackson for its blunt, unapologetic tone.
: He encourages mailing your list every single day (sometimes multiple times per day) to stay top-of-mind and build a "hyper-responsive" audience. Anti-Educational Content When your audience looks forward to reading your
Ben Settle is famous for the “Player 1” concept. The idea is simple: In any new launch, product, or challenge, the first person to take action (Player 1) gets disproportionate rewards, attention, and results. Players 2, 3, and so on get diminishing returns.
Key themes explored around this phase of the subscription include: 1. The "Infinite Hook" Framework
In a digital world, a physical, paper newsletter (or its content) acts as a pattern interrupt that creates authority Email Players Newsletter. How to Get Started with Ben Settle
Pitching a paid product, service, or affiliate offer in every single email, conditioning the list to buy rather than expect free consulting. Anatomy of Issues 1–15: The Foundational Arc Put buyers on a buyers list
The "Anti-Marketing" Psychology & Overcoming Sales Resistance
– Even if the “game” isn’t competitive, listing players 1–15 creates a pecking order. Player 1 is a legend. Player 7 is a grinder. Player 15 is lucky to have made it . Everyone else is a spectator.
Most people try to get anyone on their list. They offer a generic "free report" that appeals to the masses.