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: Some libraries, especially those with a focus on fashion or media, might have copies of such calendars in their archives or could provide information on where to find them.
Aujourd'hui, les calendriers Aubade des années 90, et notamment 1999, sont recherchés sur les sites de vente aux enchères comme eBay.
Throughout the 1980s and 1990s, Aubade was renowned for its annual calendars, following in the footsteps of Pirelli but with a distinctly French, softer, and more poetic aesthetic. Unlike mass-market pin-ups, Aubade calendars were limited-edition, sought-after collectibles, often given to top clients and brand partners. The 1999 edition is particularly notable because it bridges the 90s aesthetic and the looming year 2000. calendrier aubade 1999
The was only the second edition of the brand's now-iconic annual release, featuring the "Lessons in Seduction" photography. Shot by renowned photographer Hervé Lewis , the 1999 edition further established the brand's signature aesthetic: black-and-white close-ups of the female body paired with witty, double-entendre captions. Overview of the 1999 Edition
Aubade 2025 Calendar… a true collector's item for lingerie lovers : Some libraries, especially those with a focus
Today, original Aubade calendars from the 1990s are highly sought-after collector's items. They represent a "Golden Age" of print advertising—a time before digital saturation, when a brand would invest heavily in the production value of a physical calendar.
The 1999 calendar continued to draw from the rich archive of the "Leçons de Séduction." Photographers like , who were key contributors to the campaign, likely provided the images. Many of the specific "Leçons" from that era, like the famous "Leçon n°32," from 1999 are highly sought after by collectors today. These lessons, which include titles like "lui ôter les mots de la bouche" (take the words right out of his mouth) and "le remettre à sa place" (put him in his place), represent the exact kind of playful, suggestive humor that defined the campaign. Shot by renowned photographer Hervé Lewis , the
The 1999 edition heavily featured the work of celebrated French photographer , who became synonymous with the brand's visual identity during this era. Lewis, known for his background in sports and fitness photography, brought an athletic yet profoundly elegant sculpture to the female form. The lighting in the 1999 calendar prioritized deep shadows and brilliant highlights, making the satin ribbons, delicate tulle, and French lace of the garments pop against smooth skin. Featured Lessons and Lingerie
If you are hunting for a copy of this piece of fashion history, let me know if you would like tips on of vintage Aubade prints or finding trusted French memorabilia platforms . Share public link
1999 was the last year before digital photography completely took over commercial art direction. The 1999 calendar was shot on film, chemically developed, and printed with offset lithography. Collectors argue that the softness and warmth of these analog prints cannot be replicated by modern digital reprints.
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